SIMERS

Identity

SIMERS is the trade union of agricultural industries and machines of Rio Grande do Sul. It is the main entity that connects the agricultural market industries with the state and the federal government. After many years of history and tradition, the union needed to modernize the identity and communication with industries and society.

In this way, I chose a more modern and sans serif font and redesigned the logo with stronger and more vibrant colours. In the update, the wheat flower was removed because it is a limitation of the past time when wheat was the main focus of cultivation of the local farmer of the state.